Discontinuous innovation inc. is proud to announce the release of the umbrellas. We have seen an exponential increase of rain with in the past decade. Streets have been flooding, homes have eroded due to water damage , and 60% of automobiles are now aquatic. How does a consumer protect themselves from these torrential downpours? With the umbrellas of course!
released March 22, 2019
the umbrellas are:
recorded by matt ferrara in his apartment
art layout and direction by philbert heartly
photos by sarah phenix
umbrella girl by caryn oka
"dance" by strawberry switchblade