Yups is an auspicious piggyback brand of Oakland, CA based Nopes Inc. The corporation's board of directors have a combined 87 years of experience under their luxurious and expensive belts and a history of independently successful brands to boot. We at Discontinuous Innovation inc. are elated to not only present to you, the consumer, an entirely new product but an entirely new brand as well. Keep your eyes peeled in the shopping aisles for Yups based products this upcoming business quarter.
Discontinuous Innovation Inc .022
released January 26, 2017
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